In the fast-evolving world of automotive marketing, staying ahead means leveraging data-driven strategies. As we approach 2026, automotive marketing statistics 2026 reveal a sector poised for transformation, driven by electric vehicle (EV) growth, digital innovation, and shifting consumer behaviours.
15 Automotive Marketing Statistics 2026: Essential Insights for Success
For UK-based dealers and marketers, these trends offer opportunities to refine campaigns, boost engagement, and drive sales.
At RevUp Media, we specialise in tailored digital marketing solutions that help automotive businesses navigate these changes effectively. In this blog, we’ll dive into 15 key statistics, backed by recent research, and explore their implications for your marketing efforts.
Whether you’re focusing on SEO, PPC, or content marketing, understanding these automotive marketing statistics 2026 can give you a competitive edge. Let’s break them down, starting with the broader market outlook.
1. UK Auto Production Set to Rebound with 6.4% Growth in 2026
According to forecasts from the Society of Motor Manufacturers and Traders (SMMT), UK automotive production is expected to climb 6.4% in 2026, reaching approximately 803,000 units. This recovery follows a transitional 2025, supported by new investments and the launch of new models. For marketers, this signals increased inventory and potential for targeted promotions. However, with production still below pre-pandemic levels, emphasising efficient stock management through digital tools becomes crucial.
At RevUp Media, our inventory-focused PPC campaigns can help dealers highlight available models, ensuring you capitalise on this uptick without overspending on broad advertising.
2. Global EV Market Projected to Reach £674 Billion in 2026
The electric vehicle market is experiencing a meteoric rise, with industry assessments predicting its size will reach approximately £674 billion (USD 869.66 billion) by 2026. Advancements in battery technology and government incentives fuel this growth. In the UK, where net-zero targets loom large, marketers must pivot towards EV-centric content.
Moreover, this statistic underscores the need for personalised marketing. Transitioning smoothly, dealers can use data analytics to segment audiences interested in sustainable options, boosting conversion rates.
3. European EV Sales Share Forecasted at 30.6% by 2026
In Europe, EVs are expected to capture 30.6% of light-vehicle sales in 2026, up from current levels, according to Autovista24 projections. This shift highlights the importance of incorporating EV education into automotive marketers’ strategies. For instance, video content explaining charging infrastructure can address common barriers.
Additionally, with the UK’s Zero Emission Vehicle (ZEV) mandate driving similar trends, RevUp Media’s content marketing services can help create engaging blogs and social posts that position your dealership as an EV expert.
4. Battery Electric Vehicles Revenue to Grow Steadily Post-2025
Global revenue for battery electric vehicles is projected to hit £483 billion (from USD 623.5 billion) in 2025, with a compound annual growth rate (CAGR) supporting further expansion into 2026. This financial momentum reflects consumer demand for eco-friendly options amid rising fuel costs.
For UK marketers, this means allocating budgets towards targeted ads on platforms like Google and Facebook, focusing on high-intent searches. Our team at RevUp Media excels in optimising these campaigns to maximise ROI.
5. US EV Market Share Dips to 8.5% in 2026 Amid Policy Changes
While Europe surges ahead, the US EV market share is forecasted to fall to 8.5% in 2026 due to expiring subsidies. This contrast offers lessons for UK strategies, where incentives remain. Marketers should emphasise long-term savings in EVs to counter any perceptions of a global slowdown.
Furthermore, incorporating user-generated content, such as customer testimonials, can build trust and encourage adoption.
6. 57% of European Consumers Open to Fully Online Car Purchases
A striking 57% of European consumers, including many in the UK, would complete their next car purchase entirely online, per Valtech research. This trend accelerates the need for seamless digital experiences, from virtual showrooms to e-signing.
In response, automotive marketers should invest in user-friendly websites. RevUp Media’s web development and SEO services ensure your site ranks high for queries like “buy car online UK,” driving traffic and conversions.
7. 30% of UK Buyers Plan Entirely Online Vehicle Purchases
Echoing the European figure, 30% of UK buyers now intend to handle their next vehicle buy completely online, as reported by Tomorrow’s Journey. This growing preference demands robust e-commerce integrations.
Consequently, dealers must optimise for mobile, where over 60% of automotive site traffic originates. Our mobile-first PPC strategies at RevUp Media can effectively capture this audience.
8. Social Media Influences 40% of Car Buyers
Social media ads influence 40% of car buyers, with the figure rising to 59% among 17-to 25-year-olds, according to Marketing Delivery. Platforms like Instagram and TikTok are prime for visual storytelling.
Therefore, incorporating influencer collaborations can amplify reach. RevUp Media helps craft social campaigns that resonate, turning likes into leads.
9. Automotive E-commerce GMV on the Rise
Automotive e-commerce experienced a 4.3% increase in gross merchandise value (GMV) in the first quarter of 2023, with projections for continued growth through 2026. In the UK, this translates to increased online sales of parts and accessories.
Marketers can leverage this by offering bundled deals. Additionally, email marketing, with open rates up to 69% in after-sales, remains a powerful tool.
10. New Car Prices to Increase 2-4% in 2026
New vehicle prices are expected to rise 2-4% in 2026, varying by segment, according to CarEdge. In the UK, similar inflationary pressures are also at play, affecting affordability.
To mitigate, marketers should highlight financing options. Our content strategies at RevUp Media can educate buyers on the value of our products, thereby softening their price sensitivity.
11. Global Car Registrations Up 2.7% in Recent Years
Global car registrations increased by 2.7% in 2025, with the EU’s share at 22%. For 2026, steady growth is anticipated, which will support marketing investments.
However, with tariffs potentially affecting imports, localised campaigns are key.
12. Connected Services: 65% Willing to Pay £9-25 Monthly
Sixty-five per cent of consumers are open to paying £9-25 (converted from €11-30) per month for connected car features. This opens avenues for subscription-based marketing.
Marketers can promote these as upsells, enhancing customer lifetime value.
13. Automotive Tooling Spend to Hit £4.34 Billion in 2026
Tooling expenditures in automotive are forecasted at £4.34 billion (from USD 5.6 billion) in 2026. This investment signals innovation, which marketers can showcase.
14. Mobile Dominates with Over 60% Traffic
As mentioned, mobile accounts for over 60% of automotive e-commerce visits. Optimising for speed and usability is non-negotiable.
15. Email Open Rates High at 59-69% in Automotive
Sales and aftersales emails achieve open rates of 59-69%, according to industry benchmarks. This reliability makes email a cornerstone for nurturing leads.
Revamp Your automotive business
In conclusion, these automotive marketing statistics 2026 paint a picture of an industry embracing digital and sustainable shifts.
At RevUp Media, we’re committed to helping UK automotive businesses harness these trends through expert SEO, PPC, and content services. By integrating data like this into your strategy, you can drive measurable results.
Ready to rev up your marketing?
High-Quality UK Reference Domain Links
For further reading, here are some reputable UK-based resources:
- SMMT Automotive Industry Trends
- Black Lab Digital: Automotive Marketing Insights
- Marketing Delivery: Automotive Email Benchmarks
- Alpha Graphics: Connected Cars and Marketing
- Mediahawk: Data-Driven Automotive Marketing
- Tomorrow’s Journey: Online Vehicle Purchases
- Autocar: Car Buying Stats
- AM Online: UK Automotive Production
- BBC: UK Car Industry
